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  • 1st Choice Family Financial is now William Bronson Financial Planning. Please begin using our new website home at www.WilliamBronson.com

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Welcome to 1st Choice Family Financial

We help people, just like you, build wealth. It doesn't matter if you have a small or large amount of money.

Even $100 per month can build something bigger than you can imagine.

We use "safe money" strategies, that minimize or eliminate risk of losses, minimize or eliminate tax liabilities, and help protect your family.

Let us show you how working with us is an educational and rewarding experience. We are a family-owned financial firm, located in Fort Worth, Texas. Our family has helped to improve the lives of North Texans since 1931. Let us help your family with our thoughtful and unique financial planning approach. Just one phone call, and you'll notice a difference. CALL (817) 455-5096 TODAY.

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What we Do

Medicare Supplements

Medicare Supplements

If you are close to turning age 65, listen up. Medicare doesn’t cover everything and our clients have been relieved to gain the added coverage of a properly chosen Medicare Supplement. We can help you determine what is best, and educate you about your options. Don’t wait! If you enroll at the right time, there are no exclusions for pre-existing conditions. Call Us for Help NOW

No Loss Long Term Care

No Loss Long Term Care

Our solution to long term care insurance beats the competition, hands down! With a no loss long term care solution, you won’t lose the money you pay to have this coverage, when you don’t need to file a claim. Traditionally, you pay a premium to have long term care coverage, and that premium is gone even if you don’t need to use the coverage. With us, if you don’t use it…you don’t lose it. Contact Us for more information.

Retirement Transition Counseling

Retirement Transition Counseling

Are you thinking of retiring, or recently retired? Our retirement transition counseling session is FREE and can help you understand all of your options, not just those tied to the volatile stock market. We show you creative ways to maximize your retirement income and stretch it as far as it will go. This is a very helpful service, currently offered to HR departments of major companies. We will also accept individual requests. Learn all of your options and make an informed decision. Contact Us to Schedule

Retirement Wellness Review

Retirement Wellness Review

We offer a No Obligation, FREE, review of your retirement plan. This retirement wellness review helps you understand your goals and how your current plan intends to achieve them. It identifies any hazards, holes, incompatibilities, or risks, and will give you an idea of the overall health of your plan. Then, if your current plan has any inadequacies, we will make recommendations on how to fix it. The retirement wellness review is free and completely without any hassle. Contact Us to Schedule

401k Alternative

401k Alternative

Self employed people, and employees, no longer need to risk their long-term savings in the stock market. Our 401k alternative strategy for long-term savings is more powerful than a 401k plan, and comes with added benefits. Our 401k alternative side-by-side comparison will show you the differences so you can make an educated decision.
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College Savings Plan

College Savings Plan

Our college savings plan beats the traditional 529 plan by a long shot. Imagine your child having access to funds for college and living expenses, and the account continues to earn interest as if they never took any money out. Then, imagine that momentum continuing all the way to retirement. Our strategy for kids is awesome. Let us show you the details.

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What People are Saying

Just wanted to write you a quick thank you. We wouldn’t be where we are right now without you guys. Thanks again for all your hard work…We are forever grateful.

George and Mary

Your company was so much more professional then the last company I used. Every question I asked was answered honestly and accurately. I would recommend you to anyone.

Kasia W.

I wanted to let you know how impressed I was with the job everyone did at your company. I received great service.

Mary & Steve R.

I just wanted to thank you for constantly following up with me. Thanks for staying on top of everything and keeping things moving forward.

Don J.

Read our Blog

Texas Seniors Can Defer Property Taxes and Give a Legacy Instead

Texas Seniors Can Defer Property Taxes and Give a Legacy Instead

I have to admit that, when I heard about this, I was skeptical. But, I ran across a little-known part of the Texas Property Tax Code, in conversation with a colleague of mine. It blew me away, just thinking of the possibilities. Think about this for a moment…You can defer your property taxes and turn(…)

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Expert Warns to Stop IRA Rollovers Immediately, After Tax Ruling

Expert Warns to Stop IRA Rollovers Immediately, After Tax Ruling

Tax court ruling that only one IRA rollover is allowed per year runs counter to IRS interpretation of tax code IRA guru Ed Slott warns financial advisors to tell their clients about the recent tax court ruling, saying IRA holders can do only one IRA-to-IRA rollover per year. This runs counter to the current IRS(…)

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Our Team

Retirement Planning, Wealth Strategies, Tax Strategies, and Infinite Banking

Retirement planning is complicated for many people. There must be the proper wealth strategies and tax strategies in place, so you don’t run out of money. Most people are stuck in a strategy developed in 1952, called “The modern theory of portfolio management”. This is simply diversifying risk in different stock market investment classes, such as large cap, mid cap, small cap, bonds, international, emerging markets, etc. This is fine as long as you realize that you are diversifying your money in a risky pool. Nobody should have a large percentage of their money in the stock market. In fact, banks are some of the most lucrative businesses on the planet and they don’t invest their tier 1 assets in the stock market. They are prohibited from doing so. But, what happens when you go into a bank and talk about retirement planning or retirement strategies? They recommend a diversified portfolio in stock market instruments. Putnam Funds did a study in which they recommend the optimal percentage of your retirement account, in the stock market, should only be 10%. Other studies cap out around 30%. So, what this should tell you is that they are doing something different than what they advise you to do. And what that tells us is that they profit from your decision to do it. We specialize in wealth strategies that put our clients into guaranteed safe and secure instruments during retirement, by contract. We have effective tax strategies for personal or business situations and can customize a plan for just about any situation. Retirement planning is complicated, but it should not be complicated to you. Our job is to simplify your plan so that you can enjoy your retirement. We also have a strategy called infinite banking, or privatized banking, with which you can become your own bank. You can borrow from your account instead of from banks. This is a powerful way to save for retirement. And the best part is that, if followed correctly, this strategy would allow you to retire tax free. Timing is important with this program, so don’t delay. Find out how your retirement plan can be put on the fast track.